Friday 25th September 2026
9.00am to 10.30am
Our eighth Accentuate by K3 Hub of 2026 takes place on Friday 25th September.
Split into two, the webinar includes an R&D tax credits update and a marketing masterclass.
In the first session, randd uk explores the R&D lifecycle, what ‘good’ looks like in practice, early engagement in grant funding applications and identifying opportunities.
In the second session, Callum Macrae from JE Consulting details his findings when ‘mystery shopping’ a number of professional services firms and explores the gap between the marketing a firm invests in and the experience clients get.
R&D tax credits essentials – 9.00am to 9.45am
Adam Bointon and Hugh Wragg from randd uk, R&D tax credits specialists, will discuss:
- Innovation advisory – what does ‘good’ look like?
- The importance of early engagement – grant funding applications
- Expert-led R&D advisory – ensuring all opportunities are identified
- Additional tax reliefs – closing the circle with Patent Box
- The ‘R&D lifecycle’ – how each of these services interplay, and the benefit of embedded advisory relationships
The response gap: Mystery shopping professional services firms – 9.45am to 10.30am
Most firms can tell you exactly what they spent on marketing this year. Fewer can tell you what happened to the leads it generated after they landed.
JE Consulting, an award-winning marketing agency, mystery shopped a cross-section of professional services firms, starting with how fast they responded to a new enquiry.
In a market where clients are comparing two or three firms before they’ve finished deciding, that gap matters more than most firms think.
This session, delivered by Callum Macrae, goes further than speed to lead as he explores the gap between the marketing a firm invests in and the experience clients get, from first enquiry through onboarding to customer advocacy.
Join the webinar to hear more about Callum’s findings, a few uncomfortable truths and questions about your own firm’s process you won’t have thought to ask before.
Our speakers
Adam Bointon
Technical Director at randd uk
Adam is a Technical Director at randd uk and experienced R&D tax credits specialist supporting SMEs across the manufacturing and software sectors and working closely with accountants. He helps businesses identify qualifying R&D activities and specialises in bridging the gap between technical innovation and HMRC requirements, ensuring claims are robust and accurate.
Hugh Wragg
R&D Compliance Manager at randd uk
Hugh Wragg is the R&D Compliance Manager at randd uk. He leads a specialist team that primarily supports businesses whose claims are scrutinised by HMRC, as well as providing direction on HMRC’s ‘live’ view of compliance requirements and R&D risk.
Callum Macrae
Marketing Director at JE Consulting
Callum Macrae is a marketing director at JE Consulting, an award-winning marketing agency specialising in providing marketing assistance to professional services firms.
Callum is a strategic and creative marketer with over 16 years’ experience as a marketing lead in the B2B arena.
He has a strong track record in driving growth through demand generation and strategic, creative campaigns and is a recognised public speaker at key industry events where he shares his expertise on the latest marketing trends.
